Western food manufacturers are losing billions in a scandal that threatens to derail the entire industry.
According to Bloomberg Businessweek, American grocery chain Colgate-Palmolive (NYSE:PG) will be the largest casualty of the scandal.
Colgate-Olin (NYSE;PG)(NYSE:CO) and Wal-Mart (NYSE.UL) are among the other major brands impacted.
The scandal, dubbed the “Pink Sauce” scandal, stems from a marketing campaign by the American company Colgate that depicted the product as “pink.”
But the real issue is the way it was marketed.
The campaign featured a video showing a woman who appears to be a woman, wearing pink lipstick, taking a selfie with a colander with a picture of a person eating a colanders product.
The video was created by a Colgate marketing agency that had ties to the company.
The video, which was first published on social media on Aug. 6, was removed from the company’s YouTube channel and the video was not reinstated on the video-sharing site.
Colgons marketing team has been suspended and a review has been launched.
It is unclear if the company will take any action.
Colin Flaherty, a senior analyst at Forrester Research, told Bloomberg BusinessWeek that he believes the company is “deeply embarrassed” by the video.
Colgal’s video was removed due to a “lack of editorial judgment,” but the company may still have to pay millions in fines, according to Bloomberg.
Colleges marketing departments will have to be retrained to make sure the company has a clear policy on advertising and promotions that don’t break with social taboos, Flaherty said.
The company has denied any wrongdoing and has not commented on the allegations.